By leveraging internal and third-party data, 2OS data scientists developed a traffic optimization model to segment site visitors.
Enhanced User Experience
This enabled the bank to provide visitors with a custom UX and optimized product mix, better matching potential customers to appropriate products.
Increased Website Effectiveness
The introduction of the redesigned website led to an increase in click-thru, application, credit quality and conversion rates for our client.
The website analytics and strategy provide by 2OS led to a 39% increase in profits attributable to improvements to the client's website.
increase in profit from higher conversion rate
increase in profit from higher quality applicants